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Trusted Leader Blog

Access leadership and trust building communication tips to help you improve team productivity and safety.

8 Tips on Designing Attention-Getting Workplace Safety Signs

8 Tips on Designing Attention-Getting Workplace Safety Signs

When it comes to warnings about potential dangers or giving people an important instruction on site, you have to rely on labels and signs to communicate.  A sign's message can be communicated effectively with a picture that can be understood across all ages and languages (see Why Using Visuals in your Communication is so Important for more information on why visuals work so well).

8 Tips to Improve Safety Induction Training

8 Tips to Improve Safety Induction Training

According to the the research paper "Relative Effectiveness of Worker Safety and Health Training Methods" from the American Journal of Public Health in February 2006, engaging safety training is three times more effective than the least engaging methods in promoting knowledge and skill acquisition.  In addition, the most engaging methods of safety training are, on average, most effective in reducing negative outcomes such as accidents.

Six Secret Principles to an Effective Workplace Safety Campaign

Six Secret Principles to an Effective Workplace Safety Campaign

In the brilliant book, Made to Stick, by Chip and Dan Heath, they discussed a 1999 research project by a team of Israeli researchers.  In this study, 200 award winning ads were classified into six templates.

They then classified 200 unsuccessful ads and found that only 2% could be classified into the six templates.

But wait there's more...

The researchers brought in three groups of novices and got them to create three ads for three different products.  The first group received information on the products and no ad design training.  The second group was trained for two hours by a creativity instructor, while the third group was trained for two hours on the six templates.

For all groups, the best best ads were selected by a creative director and tested with consumers.