Trusted Leader Blog


Insights for leaders who know leadership isn’t about doing more. It’s about who you are being.

 

3 min read

5 Signs your Safety Communication Repels

When it comes to writing or talking about safety, safety leaders often assume that they know what techniques to use to influence and engage others on safety.

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4 min read

Why are some People Accident Prone?

A while ago, I connected with an old friend and when I mentioned I was writing a book on safety communication, he laughed and told me how clumsy he...

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1 min read

7 Copywriting Secrets to Improving Safety Writing

Copy writers know how to write advertising so that people will read their content.

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2 min read

Is Groupthink Destroying your Safety Talks?

In 2008, when Barack Obama announced his national security team he explicitly mentioned that he wanted to appoint a team that would avoid groupthink....

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