Trusted Leader Blog

One of the major frustrations of being a safety leader is that it's often difficult to get your safety messages understood and acted upon correctly.

Safety communication is often left to safety professionals to write and publish.

Marie-Claire Ross, author of the highly acclaimed book, Transform Your Safety Communication, is helping safety leaders and safety professionals improve their safety leadership and communication skills, in order to change how workers think about safety compliance.

One November evening in 1987, commuters were busily rushing home from work on the London Underground.

When it comes to writing or talking about safety, safety leaders often assume that they know what techniques to use to influence and engage others on safety.

A while ago, I connected with an old friend and when I mentioned I was writing a book on safety communication, he laughed and told me how clumsy he was and how he hurt himself all the time.

Copy writers know how to write advertising so that people will read their content.

In 2008, when Barack Obama announced his national security team he explicitly mentioned that he wanted to appoint a team that would avoid groupthink.  He said: