We all have different styles when it comes to making decisions. When it comes to making a choice at work, how do you like to operate?
Do you:
A. Prefer to receive lots of detailed information, so that you can make a comprehensive assessment, or
B. Make a quick decision using minimal information?
To be an effective safety leader, you need to be able to persuade your workplace to buy-in to your safety vision. You have to be able to cut through any confusion on safety and focus your organisation on what is important.
Marie-Claire Ross, author of the highly acclaimed book, Transform Your Safety Communication, is helping safety leaders and safety professionals improve their safety leadership and communication skills, in order to change how workers think about safety compliance.
When it comes to getting staff to remember your important safety messages, using a safety slogan can be an effective way of getting the message through.
But not all safety slogans cut it. A lot of them are quite bland and well, just not catchy. Given that we're bombarded with around 3,000 messages a day, your safety slogan will become invisible and ineffective pretty quickly.
To ensure that your workplace safety communication is engaging, you need to have a stand out safety slogan. When choosing or designing your safety slogan, there are a few things you need to consider, to make sure your safety slogan is memorable.
If you're in charge of writing the next safety message or safety slogan for your company's safety initiatives, you know that you've got a challenge ahead of you. After all, most safety slogans become invisible and ineffective pretty quickly.
How the safety speech is written depends upon it's form of delivery (eg: written speech for the annual report, face to face presentation to staff or video presentation) and the audience. Ideally, the speech is tailored as much as possible to the particular group of workers as this will get more traction.
As mentioned in " How to Develop a Workplace Safety Messages Campaign" Part 1, marketing is the key to getting your safety messages heard and understood.