Since we were little, the majority of us have been taught to look out for what is going wrong and fix the problem. This can be for anything from getting an "E" at school to having friendship issues.
In the brilliant book, Made to Stick, by Chip and Dan Heath, they discussed a 1999 research project by a team of Israeli researchers. In this study, 200 award winning ads were classified into six templates.
They then classified 200 unsuccessful ads and found that only 2% could be classified into the six templates.
But wait there's more...
The researchers brought in three groups of novices and got them to create three ads for three different products. The first group received information on the products and no ad design training. The second group was trained for two hours by a creativity instructor, while the third group was trained for two hours on the six templates.
For all groups, the best best ads were selected by a creative director and tested with consumers.
Many companies often get frustrated about how their workplace training is inconsistent from site to site, despite trainers using the same training materials.
Now that you have worked out your topic for your next routine workplace safety campaign, it's time to sit down and start writing. Here are some tips that have been designed for routine workplace communication initiatives (and not for large safety communication programs that require a lot of change, for large scale initiatives go to "14 Tips to Launch a New Safety Initiative").
So your company has finally decided to systemise your safety induction training and you're in charge of sorting it all out.
To get trainees to remember new information, you need to get the information to encode into the brain.
Trainers often worry about how to create engaging company training for staff.
We've all heard the term "Death by PowerPoint" and the majority of us have been scarred by poor presentations and classroom learning techniques, at some point in our life.
Inductions represent the most teachable moment companies have with new starters. They are an ideal time to align staff and contractors with what your company stands for and how you like to do business.
