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Trusted Leader Blog

Access leadership and trust building communication tips to help you improve team productivity and safety.

Posts by Marie-Claire Ross:

Six Secret Principles to an Effective Workplace Safety Campaign

Six Secret Principles to an Effective Workplace Safety Campaign

In the brilliant book, Made to Stick, by Chip and Dan Heath, they discussed a 1999 research project by a team of Israeli researchers.  In this study, 200 award winning ads were classified into six templates.

They then classified 200 unsuccessful ads and found that only 2% could be classified into the six templates.

But wait there's more...

The researchers brought in three groups of novices and got them to create three ads for three different products.  The first group received information on the products and no ad design training.  The second group was trained for two hours by a creativity instructor, while the third group was trained for two hours on the six templates.

For all groups, the best best ads were selected by a creative director and tested with consumers.

How to Design your Next Workplace Safety Campaign

How to Design your Next Workplace Safety Campaign

Now that you have worked out your topic for your next routine workplace safety campaign, it's time to sit down and start writing.  Here are some tips that have been designed for routine workplace communication initiatives (and not for large safety communication programs that require a lot of change, for large scale initiatives go to "14 Tips to Launch a New Safety Initiative").