In the seminal book Built to Last, by Jim Collins and Jerry Porras, they discovered that what made great companies better than good companies was that great companies had a core ideology. This is when a company is clear on "This is who we are, this is what we stand for, this is what we're all about".
How the safety speech is written depends upon it's form of delivery (eg: written speech for the annual report, face to face presentation to staff or video presentation) and the audience. Ideally, the speech is tailored as much as possible to the particular group of workers as this will get more traction.
Research studies tell us that 70% of workplace mistakes are a result of poor communication.
As mentioned in " How to Develop a Workplace Safety Messages Campaign" Part 1, marketing is the key to getting your safety messages heard and understood.
