“It is more important to know who you are than where you are going, for where you are going will change as the world around you changes. Leaders die, products become...
Trusted Leader Blog
Access leadership and trust building communication tips to help you improve team productivity and safety.
Posts about core values:
How to Engage Staff with your Core Values
CEOs and executives
company ideology video
core values
workplace safety communication
communicating core values
core ideology
core values video
In the seminal book Built to Last, by Jim Collins and Jerry Porras, they discovered that what made great companies better than good companies was that great companies had a core ideology. This is when a company is clear on "This is who we are, this is what we stand for, this is what we're all about".