If you're in charge of writing the next safety message or safety slogan for your company's safety initiatives, you know that you've got a challenge ahead of you. After all, most safety slogans become invisible and ineffective pretty quickly.
When it comes to safety, no company wants to see staff hurt or property damaged.
In the book, Positivity, by Barbara Fredrickson, she discusses a fascinating research project about what makes businesses successful.
Many safety professionals believe they need to reward staff to get them to behave safely.
In the seminal book Built to Last, by Jim Collins and Jerry Porras, they discovered that what made great companies better than good companies was that great companies had a core ideology. This is when a company is clear on "This is who we are, this is what we stand for, this is what we're all about".
How the safety speech is written depends upon it's form of delivery (eg: written speech for the annual report, face to face presentation to staff or video presentation) and the audience. Ideally, the speech is tailored as much as possible to the particular group of workers as this will get more traction.
Getting new starters up to speed as quickly possible should be the goal of every company. Yet, sadly, most companies tend to induct new starters with boring reading materials and little training support.