Trust Building Communicator Blog

As Abraham Maslow taught in his Hierarchy of Needs, we can’t concern ourselves with higher goals (self-mastery and purpose) until we have the necessities of life.  These being physiological (food and water), physical safety and social connection.

In the workplace, employees need confirmation that their fellow co-workers are looking out for them.  They need to feel connected and that colleagues really care about them.

At the same time, employees need to believe the work they do matters, that they’re making an impact and others appreciate their work.  And that they have a clear future within the organisation.

With a rapidly changing world, the need for high-performance teams to solve difficult problems is more important than ever before.  The good news is that humans are wired to want to work together on a goal that is bigger than what can be achieved individually.