Why is that successful and well-managed companies struggle with change and disruptive innovation? Too often, what got companies to where they are now, isn’t what will get them to the future. Established organisations continue to do the same things, in the same way, every day, that they don’t realise that these habits no longer translate into future success. Over time, their focus morphs into managing risk, rather than managing potential opportunities. The fall out is accidentally managing themselves into brand oblivion.