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Workplace Communicator Blog

Get regular information at the Workplace Communicator Blog to effectively produce engaging HSE communication that shapes mindsets and behaviours.

Posts about company purpose:

5 Critical Actions to Help Employees Understand Your Organisation

Marie-Claire Ross Mon, Jan 18, 2016
5 Critical Actions to Help Employees Understand Your Organisation

On a regular basis, I conduct roundtables with CEOs and executives about how many of their employees understand the company vision.  A common theme among all the organisations is that their executives all “live and breathe the vision,” but they often stumble with extending the same enthusiasm to other employees throughout the company.  In particular, filtering the “why the company exists message” down to the lower levels of the company.   Some even question if it even matters and whether “the German backpackers packing boxes for six months, or the Chinese computer programmer or the forklift driver” even needs to know.