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Trusted Leader Blog

Access leadership and trust building communication tips to help you improve team productivity and safety.

Posts about company purpose:

5 Critical Actions to Help Employees Understand Your Organisation

5 Critical Actions to Help Employees Understand Your Organisation

On a regular basis, I conduct roundtables with CEOs and executives about how many of their employees understand the company vision.  A common theme among all the organisations is that their executives all “live and breathe the vision,” but they often stumble with extending the same enthusiasm to other employees throughout the company.  In particular, filtering the “why the company exists message” down to the lower levels of the company.   Some even question if it even matters and whether “the German backpackers packing boxes for six months, or the Chinese computer programmer or the forklift driver” even needs to know.