Back when I was a kid in the 1980s, I attended one of my father’s business classes that he taught at a University. As an awkward 12 year old, in a class of what seemed like adults, I learnt about vision and mission statements. It made total sense and I fervently believed all companies needed to have them.
Posts about company purpose:
One of the most common complaints from employees revolves around whether they believe their organisation can be trusted.
On a regular basis, I conduct roundtables with CEOs and executives about how many of their employees understand the company vision. A common theme among all the organisations is that their executives all “live and breathe the vision,” but they often stumble with extending the same enthusiasm to other employees throughout the company. In particular, filtering the “why the company exists message” down to the lower levels of the company. Some even question if it even matters and whether “the German backpackers packing boxes for six months, or the Chinese computer programmer or the forklift driver” even needs to know.