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Trustologie® is a leadership development consultancy founded by Marie-Claire Ross, specialising in helping executives and managers build high-trust, high-performing teams.
1 min read
In a recent AFRBoss article, it was cited that an important trend over the next decade will be the shift from words to images in communication.
Rather than bombard people with an avalanche of reading material, people will prefer visual representation of data.
This isn't a surprise given our time-poor, attention-scarce, give-it-to-me-now lifestyle.
So to future-proof and update training materials, now more than ever, there is growing importance for companies to use visuals to aid in learning.
After all, we remember:
In fact, studies by educational researchers found that 83% of human learning occurs visually. Visually rich training materials keep the eyes busy and therefore, the brain more alert and active to learn information.
Yet, I often get amazed when I go through company training manuals how so few of them include pictures or even colour for that matter. And of course, very few of them use video as part of training.
“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.”
Paul Martin Lester, “Syntactic Theory of Visual Communication”
What can you do to start making your training materials more visually appealing?
11 min read
I have a friend who often finds herself at the mercy of her emotions. Recently, she called me to rehash a confrontation she’d had with a group of...
9 min read
True leadership presence isn’t a performance or a set of charisma hacks; it is the felt experience of who you are being in the room. By cultivating...
13 min read
As teams return from their summer (or winter) break, you may notice subtle shifts in your team’s energy. Even if the end of year was positive, a new...
1. Use more Visuals - 83% of human learning occurs visually. Use lots of photos, videos, diagrams and colour to present training information. Avoid...
When it comes to training staff on safety or procedures, one of the biggest problems many of our clients talk about is the difficulty of training...
When we were all young children, we all used to bug our parents with lots of "Why?" questions. And while this can test even the calmest of parents,...
