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Beyond the "Why": 5 Coaching Secrets to Unlock Curiosity in Leadership
When my daughter was 17 months old, she discovered a superpower: the word “Why?”For the next two years, it was her response to almost everything.
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Marie-Claire Ross : Updated on February 10, 2026
Table of Contents
Standing your ground with compassion and conviction is important for a leader. Yet, we often fall into a passive leadership style when we worry about upsetting others or coming across as being aggressive.
Many well-intentioned leaders often grapple with the fear of being perceived as overly aggressive in their leadership approach. To steer clear of causing offence, they frequently resort to behaving in a manner that not only diminishes their own power but also that of their team members.
The main reason is that we confuse being an assertive leader with being an aggressive leader. But an assertive leader is very different to an aggressive leader.
An aggressive leader is focused on getting their own way. They use manipulation, fear and blame. Self-interest and a need for power underlies their communication style.
While An assertive leader prioritises achieving optimal work outcomes. They handle situations with objectivity and show respect for others' perspectives. They are always focused on finding the right solution that is best for all.
An assertive leader has conviction in their leadership - they know what needs to be done and they clearly communicate to others. Their style ensures the three expressions of accountability and that people feel valued and heard.
But when a leader worries about being aggressive, they slide down the scale into passive leadership. It all stems from a need to people-please - so they ask vague questions, in the hope the other person will interpret what they really mean. They fear signs of resistance, so they apologise or tip-toe around their reports hoping not to upset them.
In other words, they ask for permission rather than stepping up and being the leader everyone needs wants them to be.
And then of course, there is passive-aggressive leadership. Many leaders find they tend to be more passive-aggressive when promoting themselves internally. Other times, it's when they are writing an email and they are frustrated that people aren't doing what they want.

So how do you avoid falling into a passive leadership style as you move into being more of an assertive leader? Here are some tips to help you.
If we tend to be more passive, people will disrespect our leadership. It's time to acknowledge and embody your leadership role. You want to get clear on what you need and your expectations. A leader who is assertive effectively harmonises their own desires and requirements with the rights and needs of those around them.
Start by focusing on the work to be done and the best way to achieve it. Many leaders find they are assertive when they know what to do and how to do it. It's when they don't know something, that they tend to be more passive in their approach.
Interestingly, leaders are also more assertive when the are advocating for their team or protecting them from rude customers. Unpacking when we are more likely to be assertive helps us amplify that into other areas.
In my executive coaching work, I often find that leaders who struggle with being assertive worry a lot about coming across as aggressive.
Reframe your belief that standing up for what you want is aggressive. There are times when you will have team members who don't want to fix up their work, make a decision or find a solution.
During these times, it is perfectly acceptable to firmly tell them what to do. After all, that's what leaders are for - to step in and provide the clarity people need to get the job done well.
If you tend to lean towards passive leadership, you may notice yourself asking questions that give off the impression of seeking permission or conveying uncertainty. While posing insightful questions is typically a positive attribute of leadership, there are certain types of questions that betray our self-confidence.
For example:
Passive: "Could you please fix this mistake?" That might sound polite, but it also sounds like fixing poor work is optional. The tone is also appeasing.
Assertive: "Please fix the incorrect amount on line 3 on the P&L statement." Clear, specific and holds people accountable.
Eliminate words or phrases that undermine your authority. These commonly used phrases diminish your leadership presence.
It's quite common that passive leaders use language that puts themselves down.
If you fall into people-pleasing, then you are more likely to say yes to everything. Instead of automatically saying yes to a request, a better way is "I can see this is important. Let me check my priorities and see what can be moved or removed."
It's also common to say "I'm sorry" when we really mean no. A better way to decline a request is "Unfortunately, no, I won’t be able to mentor this individual. I am happy to pass on some suggestions if required.”
Speaking your mind or asserting your feelings, needs or beliefs can feel uncomfortable.
But it's what is expected and required from a leader.
Avoiding direct communication and skirting around issues diminishes the trust and respect you have with your team.
Your people look up to you to show them the way forward and the more assertive you are in your communication, the more confidence people will have in your leadership style.
Certainty is a compelling trait of exceptional leaders. As long as our certainty exceeds other’s doubt, we are leading assertively and in control. But if their doubt overshadows our certainty, it can lead to challenging issues that are hard to rectify.
It requires fully embodying what is needed from a leader - to stand your ground, articulate your goals, expectations, boundaries and say what you think without second-guessing yourself or apologising.
The benefits are huge. It instils confidence in your team that you genuinely support them, it makes people more accountable, it eases your workload and issues get resolved swiftly.
If you want to learn more tips like these, come and join my Tribe of Trusted Leaders - Leadership Development Course.
Many leaders become passive because they fear being perceived as aggressive or upsetting others. This people-pleasing tendency leads them to soften messages, avoid conflict, or dilute their authority—often unintentionally undermining their leadership impact.
Aggressive leadership is driven by self-interest, control, and power, often using fear, blame, or manipulation. Assertive leadership, on the other hand, is grounded in clarity, respect, and conviction. Assertive leaders focus on achieving the best outcomes while valuing others’ perspectives and maintaining accountability.
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