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Trust Building Communicator Blog

Access leadership and trust building communication tips to help you improve team productivity and safety.

Posts about emotionally connective workplaces:

Why Leaders Who Can Emotionally Connect Work to Employees are the Future

Marie-Claire Ross Wed, Oct 7, 2020
Why Leaders Who Can Emotionally Connect Work to Employees are the Future

Over the last decades, marketers have gradually learnt that selling products by promoting rational features doesn’t work.  People buy based on their emotions.  Research has found that rational features only account for 15% of the decisions we make.  Subconsciously, the majority of the decision process is dominated by our emotions.  In the words of Brian Carroll, an experienced marketer, “People often buy on emotion and backfill with logic.”