If you are on a safety cultural transformation journey, you know that over time your safety program starts to lose traction.

Keeping health and safety at the forefront of people's minds is a continuous process.  Production speed pressures compete for safe production.  While changing mindsets to "safety is someone else's responsibility" to "we are all responsible for safety" takes time.

Before long the leadership team is concerned that change isn't happening fast enough and that supervisors aren't showing enough initiative to improve things.

To change mindsets and behaviours requires safety communication that moves from awareness of safe practices to what role staff need to play.  This involves creating emotionally resonant communication that helps people understand why they need to care about safety. 

Yet, too often safety communication is written for "people's heads, not their hearts."

Fast Track your Safety Communication has been designed specifically for those who need to influence their workforce to value safety.  It's for safety leaders, safety committees, internal communication and change professionals.

It has been created to help safety leaders more efficiently influence and connect safety programs with employees, so that people feel and believe in the value of safety.

It is all about moving you HSE communication from being compliance based or proactive to one that is humanised.  Not only does this save time in producing communication content, but it also has more of an impact on changing behaviour.  Ensuring that internal communication is valued for its ability to inspire change.

COVID-19 has shifted the value of the health and safety department. It’s no longer about “health and safety on the shop floor.” Employees now value the HSE role for mental health and wellbeing advice both at home and work.

Today, employees want heart-felt, engaging emotional content that helps them understand why they should care about safety.

This is a bigger picture value proposition for HSE involving greater expectations. Requiring HSE to reimagine and review the value it brings to workplaces - operationalising it in a new way.

It starts with HSE being a trusted advisor centrally managing HSE communication. I call this the 4 S’s:

Serve Us – Guide leaders and employees on how to live the cultural values.
Safeguard Us – Share best practices for health and safety.
Support Us – Increase connection and consultation.
Shape Us - Provide real time information.

Introducing the Fast Track your Safety Communication program that has been designed to help HSE communicators more effectively shape safety culture.  Drawing on neuroscience and proven advertising techniques, it provides safety communicators with more efficient tools to help keep the momentum going on safety programs.  As well as setting up the right structure to serve, support and shape the organisation's safety culture.