We've got a jam packed issue for you this month.

In this edition, we look at writing the safety speech, how to sell safety benefits to senior management, some useful tips on writing a safety message and video interviews with safety experts.

Happy communicating,

Writing an engaging Safety Speech can be Tricky. This New Report reveals the Key Steps behind writing a convincing Workplace Safety Speech. Get a free 10 page report and checklist on how to write an engaging safety speech.

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When it comes to safety, no company wants to see staff hurt or property damaged.

Yet, the majority of senior management see spending money on safety as a "grudge buy" that results in little or no return on investment. In fact, the opposite is true.

This can be frustrating for safety professionals who know that they need more budget to improve safety, but have difficulties getting the board or senior management to approve a highly needed budget increase.

If this is the case in your company, then it's your duty as a safety professional or business professional to turn this viewpoint around. After all, your employees and their families are depending on you to keep their loved ones safe at your workplace.

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As part of newly designed website, we have launched a new resource centre that makes it easy to find information.

It's designed specifically for safety, training, human resources, and marketing professionals, as well as senior executives and CEO's.

The Resource Centre serves as a hub for information related to internal and external company communication, providing companies with new information and ideas on how to influence staff or customer behavior.

It offers blog articles, case studies, video interviews and white papers to provide savvy business professionals real insight and education on workplace safety communication, workplace training and video production (including marketing) for company communication.

Easily find information by topic or your job role at: http://www.digicast.com.au/resources

At the Melbourne Safety in Action Show, we filmed video interviews with four safety experts that were streamed live over the Internet.

Our four safety experts gave valuable and insightful information on how to improve workplace safety communication, induction training and interesting trends in safety.

Our expert panel included Kevin Jones (SafetyatWorkblog), Dr Marilyn Vecchio-Sadus from CSIRO, Marilyn Hubner from NSCA and John Lacey (Vice President, IOSH).

Watch the videos or read the executive summary here.

If you're in charge of writing the next safety message or safety slogan for your company's safety initiatives, you know that you've got a challenge ahead of you. After all, most safety slogans become invisible and ineffective pretty quickly.

Only create a safety message that is part of a workplace safety campaign where people receive training to change their behaviour. Otherwise. putting a poster on the wall with a new slogan is as helpful as putting a sticker on your car that says "Baby on board". No-one will pay much attention (or really care!).

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